My Nintendo benefits when purchasing download games on the official Nintendo website
You will receive certain benefits in the My Nintendo programme when you purchase games on Nintendo eShop. On Wii U and Nintendo 3DS family systems, you'll receive those benefits as long as your Nintendo Network ID is linked to a Nintendo Account. When you purchase eligible digital games from Nintendo eShop via the official Nintendo website, those same benefits apply. On each gamepage that enables you to purchase that specific digital game via the official Nintendo website, you'll see exactly which benefits apply to that particular purchase.
For more information about My Nintendo, please visit my.nintendo.com.