Pokémon Center pop-up store opens its doors in London on 18th October!


Good news, Pokémon fans! On 18th October, a Pokémon Center pop-up store will open in Westfield London, Shepherd's Bush.

The store, which celebrates the upcoming release of Pokémon Sword and Pokémon Shield for Nintendo Switch, will be the first of its kind in the United Kingdom and will offer plenty of Pokémon merchandise for fans of all ages.


In addition to all the Pokémon Center goods you've come to expect, the store will feature special products that are exclusive to Pokémon Center London. These unique items are sure to be the highlight of your Pokémon collection!

Pokémon Center London will only be open from Friday 18th October, through to Friday 15th November 2019, so be sure to pay it a visit during that time!

Haven't been able to get your hands on the Pokémon Sword and Pokémon Shield demo at events such as Insomnia65? Visitors to Pokémon Center London will have a chance to play the demo in the shop's Pokémon Sword- and Pokémon Shield-themed area. Access to this demo area will be limited, so make sure to visit to get an advance look at the Galar region!

If you pre-order Pokémon Sword and Pokémon Shield at Pokémon Center London you'll receive free exclusive Pin Badges (one Pin Badge Set per transaction). Find out more here.


You'll find Pokémon Center London at Westfield London, located at Ariel Way, Shepherd's Bush, London, W12 7GF in the United Kingdom. The store will be fully accessible for guests of all abilities, and an elevator will be available for travel between floors.

Please note that the store may close entry to consumers earlier than scheduled in the event of high demand. Also, the shop may limit sales per customer in order to ensure that all guests are able to enjoy a similar experience.

Store hours:

• Monday through Saturday: 10 am – 10 pm

• Sunday: noon – 6 pm

For more information on Pokemon Center London, please visit the Pokémon website.