6. When the Nintendo 3DS System Changes

Now that Nintendo eShop is ready, Virtual Console games and 3D Classics will appear in increasing number, so the Nintendo 3DS system is about to finally assume its complete form. As you walk around with your Nintendo 3DS system, has the impression it makes changed now that it has so much in it? Let's start with you Tanaka-san.

I have a lot of Virtual Console games lined up on my HOME Menu screen. When I see that, I do think it has changed. I feel richer now that I have so many!

How about you, Nakano-san?

I only have 3D Classics in mine, but when I downloaded them - you know how the package pops out of the present? That feels really good. I bought it myself, so I knew what I was getting, though. (laughs) As more and more software is added to the HOME Menu screen, I suppose it should look bustling. I will perhaps feel like showing it to the others.

And you, Imai-san?

When a video downloads, a blue mark lights up in the software icons on the HOME Menu screen. I hope people will notice a change every time they open up their Nintendo 3DS system.

Nakaya-san?

Actually, Nintendo eShop will also sell Nintendo DSiWare software. I think the fact that you can run Nintendo DSiWare on a Nintendo 3DS system is a hidden sales point for the new system. There's a function called Nintendo 3DS Transfer Tool that allows you to move most of the Nintendo DSiWare you downloaded for your Nintendo DSi system to your Nintendo 3DS system. I get excited when I see all that Nintendo DSiWare lined up on the screen. I was in charge of the Nintendo DSi Shop and have lots of Nintendo DSiWare on the Nintendo DSi system that I downloaded personally. I'm glad that I can make good use of it. Editor's note: Download of a tool on the Nintendo DSi system with the Nintendo DSiWare is required.

I see.

I'm also happy that once Nintendo eShop opens, you will be able to see all kinds of products lined up in downloadable titles for Nintendo 3DS; Virtual Console games and Nintendo DSiWare. The number of products on the line-up this time is daunting, but I'm comfortable with it.

Preparing the shop is indeed hard, but it's a rich line-up and you can switch from screen to screen rapidly, so I think it's a more pleasurable experience than previous shops provided.

I think so, too. Until now, no one had said much to me about the new software, so I learned a lot today. I made a lot of connections in my head, like, "Oh, so that function was for selling that kind of software!"

After the shop opens and everyone's Nintendo 3DS HOME Menu screen livens up, each user's personality will begin to show. Downloaded applications generally go on the SD Card, so if you up your SD Card's capacity, many will fit on it. This is another occasion for everyone's impression of the Nintendo 3DS system to change.

That's right.

And since it is a place that integrates a function allowing users to search for games they might like with a function that allows them to read customer reviews, I want to handle it so that if you want game information - even if you don't have any particular purpose in mind - you will find something interesting by dropping by Nintendo eShop each week.

That puts a lot more pressure on me! I'll do the best I can! (laughs)

And since the shop managers can freely rearrange the shelves in their region, each shop manager's skills will be on display. It will be obvious when a particular country is, for example, throwing its weight behind Super Mario Land.

That's a lot like how real stores have to consider how to best use their shelves.

I'm also looking forward to special selections displaying the shop manager's recommendations. For example, it may be worth thinking up special promotions, such as a Mother's Day special lining up software geared toward mums or a summer break special introducing games to play during summer vacation. Until now, even if you watched a video, you couldn't buy the game right then and there, but now that these functions have been united, it will be clear how certain videos or specials made the sale.

I'm looking forward to it, but I'm also a little apprehensive. It may, however, provide hints for thinking up future services.

Picking up on that idea, I feel like Nintendo has finally reached the starting line when it comes to selling things in the digital world. Our previous efforts in expanding the connection hubs will come to bear fruit in Nintendo eShop. While the video download service is still a little ways off from the system update this time, I hope Nintendo 3DS owners will look forward to seeing what kinds of videos come in through the SpotPass feature. Once we know more details about when and how the videos will be distributed, Nintendo will be sure to let you know. Thank you for your time today. Good luck finishing everything up!

Thank you!