Local activities 2017

Note that the following presents a selection of activities across Europe covering the 12 months preceding 31st of March 2017.

Bringing Smiles to Our Consumers


Game System Features and Online Services Information for Consumers

Nintendo of Europe GmbH (Germany)

We believe that it is important to provide straightforward explanations of various hardware features and functions so that all consumers can fully enjoy our products.

Nintendo of Europe has been creating tutorial videos which show users how to set up functions, such as Parental Controls, for all hardware products since the launch of Nintendo 3DS. These videos are offered in eight languages on our websites.

In fiscal year 2014, Nintendo of Europe updated the Parents section of its website to enhance accessibility and to provide parents with more comprehensive information about Nintendo's hardware and online services, the games their children are playing and videogames in general.


Devoted to Child & Youth Protection

Nintendo of Europe GmbH (Germany)

Youth Protection Seal of Quality

For Nintendo, the protection of minors' use of our online services is a top priority. Nintendo of Europe voluntarily allows the USK (Unterhaltungssoftware Selbstkontrolle), a self-regulatory body responsible for video game classification in Germany, to examine all of its online services for legal compliance with the German regulations on youth protection and, since 2013, Nintendo of Europe has held the Youth Protection Seal of Quality, a distinction displayed on the website signifying that the company is a trustworthy content provider, devoted to child and youth protection.

Maximising Our Employees' Strengths


Improving Eating Habits to Maintain Healthy Lifestyles

Nintendo Ibérica, S.A. (Spain)

At Nintendo Ibérica, the CSR Committee is devoted to encouraging employees to maintain healthy lifestyles. From October 2016, the committee decided to provide fruit for employees in an effort to promote healthy eating habits and reduce the consumption of snacks such as biscuits, and bread and butter. On the first Friday of each month, 10kg of seasonal fruit is delivered to the office. Employees are enjoying having healthy snacks in the office, and the CSR Committee plans to continue activities that raise awareness for healthy eating habits.

Bringing Smiles to Future Generations


Reducing CO2 Emissions

Nintendo of Europe GmbH (Germany)

Nintendo of Europe has a strong focus on reducing its CO2 emissions, and converted the electricity supply contract for its headquarters to renewable energy in fiscal year 2012. In fiscal year 2013, Nintendo of Europe converted all of its remaining facilities to renewable energy and achieved zero CO2 emissions.

In other energy-saving efforts, lights were replaced with more energy efficient models and an auto adjustable lighting system was installed. Nintendo of Europe also focused on raising the energy awareness of employees by providing information via the intranet and monitoring each floor for unnecessary power consumption.

In addition, Nintendo of Europe continuously has been working on reducing CO2 emissions from its car fleet.

Bringing Smiles to the Community


Incorporating Games Into School Lessons

Nintendo Benelux (Belgium)

The Belgium office of Nintendo Benelux took up a suggestion from an elementary school teacher who wanted to find ways to incorporate games into lessons, and began collaborating on the Gaming in the Classroom project from fiscal year 2015. Games are used in lessons for approximately an hour each week so that students can have fun while learning. In addition, Nintendo Benelux employees attend parents meetings and spend time explaining features for safer gameplay at home, such as Parental Controls and how content ratings can be used to identify games for specific age groups.


Nintendo Benelux is also actively involved in additional ways to participate in many charitable activities as part of their efforts to give back to society.


Making a Critically Ill Boy's Dream Come True

Nintendo Ibérica, S.A. (Spain)


Nintendo Ibérica worked with the Fundación Pequeño Deseo organization, which works to fulfill the dreams of critically ill children, to help make a 10-year old boy's dream come true in October 2016.

The boy's favorite character is Link from the Legend of Zelda video game series. Nintendo Ibérica employees wearing Mario hats, along with Mario himself, greeted the boy at the Nintendo Ibérica office. The boy was given an office tour, and the staff prepared a Zelda-themed game for him in which employees provided clues leading to a room with treasure chests in it. The boy thoroughly enjoyed himself, and the employees said that the look of excitement on his face increased their motivation.


Continuous Support for the Starlight Children's Foundation

Nintendo of Europe, UK Branch


Nintendo of America, Nintendo of Canada, Nintendo of Europe's UK branch and Nintendo Australia have a long-standing partnership with the Starlight Children's Foundation, a nonprofit organization that provides support to seriously ill children and their families.

For over 25 years, Nintendo of America and Starlight have been creating special moments for kids and families facing the most difficult times of their lives, and to date, have placed more than 8,500 Fun Centers* in hospitals across North America. In fiscal year 2016, Nintendo of America also began working with Starlight to bring smiles to children by replacing unattractive and uncomfortable hospital garments with bright, new Starlight Brave Gowns featuring characters such as Mario, Luigi, Princess Peach, Donkey Kong and Yoshi. These gowns will help comfort and empower kids, letting them take their favorite Mushroom Kingdom friend on their treatment journey.

Nintendo of Canada participated in an event at the BC Children's Hospital, setting up Wii U and NES Classic Edition Fun Centers for the children to play with, and an appearance by Luigi was met with delight from the children.


Nintendo of Europe's UK branch also continues to work with Starlight to provide Fun Centers to hospitals. To date, approximately 1,500 Fun Centers have been made available to entertain children undergoing treatment in hospitals in the UK.

Nintendo Australia also supports Starlight through various events throughout the year and on "Starlight Day," which is an important charity event held annually in Australia. In addition, a Mario Kart event was held in fiscal year 2016 for children fighting critical illnesses. With Mario making an appearance, this event was fun for both the children and the Nintendo Australia employees.

* Fun Center: A mobile entertainment device combining a flat-screen TV, a videogame system and DVD player that can be freely moved around a hospital. Fun Centers can roll right up to the side of a young patient's bed, or anywhere in the hospital, making them ideal for children in various situations by reducing the children's anxiety levels and providing them with a more normalised environment. Fun Centers are also a great way for patients to spend time with family members during an extended hospital stay.

In addition to the activities displayed above, we also cooperate with a variety of regional organizations to bring smiles to the community through our products. For more information, please refer to the Nintendo Co., Ltd. CSR Q&A: Community Relations.