List of Local Activities 2018

Bringing Smiles to Our Consumers


Support for Programs That Foster Creativity and Logical Thinking

Nintendo of Europe GmbH (Germany)

Nintendo of Europe collaborates with libraries in Cologne, Germany, on various educational programs for families. Build Your Own World, using Super Mario Maker, is a program for children aged six and above and their parents or guardians held periodically throughout the year. This program encourages participants to be creative and think logically as they learn how to create their own video game levels. The program continues to be well-received by participants, and will be offered in fiscal year 2018 as well.


Happy Consumer Care

Antonio Moatarian

Manager, Consumer Services

Nintendo of Europe (Germany)


In fiscal year 2017, the consumer services team from Nintendo of Europe for the first time took part in gamescom, one of the largest games events in Europe. With specialized knowledge on Nintendo products and services, our team helped prepare our events team to handle various questions from consumers and also gave direct on-site support to a wide range of consumers visiting the Nintendo booth. We received various inquiries regarding our products and services, such as how to set up Parental Controls.

The feedback from consumers at the event was very positive, and the whole team and Nintendo of Europe management felt that providing direct technical and other support to consumers at events such as gamescom is important to bring smiles to our consumers. We plan to participate in this event again this year!


Game System Features and Online Services Information for Consumers

Nintendo of Europe GmbH (Germany)

We believe that it is important to provide straightforward explanations of various hardware features and functions so that all consumers can fully enjoy our products.

Nintendo of Europe has been creating tutorial videos which show users how to set up functions, such as Parental Controls, for all hardware products since the launch of Nintendo 3DS. These videos are offered in eight languages on our websites.

In fiscal year 2014, Nintendo of Europe updated the Parents section of its website to enhance accessibility and to provide parents with more comprehensive information about Nintendo's hardware and online services, the games their children are playing and videogames in general.


Devoted to Child & Youth Protection

Nintendo of Europe GmbH (Germany)

Youth Protection Seal of Quality

For Nintendo, the protection of minors' use of our online services is a top priority. Nintendo of Europe voluntarily allows the USK (Unterhaltungssoftware Selbstkontrolle), a self-regulatory body responsible for video game classification in Germany, to examine all of its online services for legal compliance with the German regulations on youth protection and, since 2013, Nintendo of Europe has held the Youth Protection Seal of Quality, a distinction displayed on the website signifying that the company is a trustworthy content provider, devoted to child and youth protection.

Maximising Our Employees’ Strengths


Systems That Support Work-Life Balance

Christiane Rückert

Head of Human Resources

Nintendo of Europe GmbH (Germany)


When I started working at Nintendo of Europe sixteen years ago, I already had two young children. During all the years, I was able to deal with my work and at the same time with my family life. Nintendo of Europe was always flexible when my kids were sick or had a vacation at school and I had to be available to take care of them. Also, around three years ago, when my husband and I decided to have a third child, I had already taken over the responsibility as Head of Human Resources. My superior was very supportive from the beginning and encouraged me to take my time and do what I would feel would be the best for my family, like taking parental leave and coming back in part-time. During my parental leave he took over the overall responsibility for my department, and my team was very cooperative.

Although the legislation in Germany provides a good protection for parents and the possibility to take parental leave for up to three years, not every company is so flexible in the way these rights are granted and lived on a daily basis. As an employee of Nintendo of Europe, I have always felt that Nintendo is really flexible when parents request parental leave and want to work part-time. Nintendo of Europe often goes beyond what is legally required and is extremely cooperative when parents, especially mothers, want to change their working hours. This is also possible for female employees in managerial positions although this is even more challenging for an organization.


Empowering Women to Reach Their Full Potential

Belinda Ardanuy

Manager, Finance

Nintendo Ibérica, S.A. (Spain)


As the world grows more complex, understanding and appreciating diversity is fundamental to success. Since I began working for Nintendo Ibérica in 2007, my superiors have always supported me in the development of my career with the aim of empowering me to lead cross-functional initiatives, develop strong competencies to apply in the future and to become a key driver of company growth. In 2015, my superiors encouraged me to complete a course for the Development of Female Pre-Executives organized by the government and a local business school because it would prepare me for the future and be the perfect environment for professional and cultural exchange between people and companies.

The course enabled me to obtain a personal diagnosis of my skills, design a personal improvement plan with the help of a coach to reinforce my future leadership, as well as to share experiences and generate a network of effective relationships with other female managers. I managed to improve my daily work as regards to teamwork, conflict resolution and decision making, and I learned how to more effectively manage my time to achieve a balance between my personal and professional life.

Based on the skills I have gained throughout my career and the course, I was promoted to Manager of the Finance department in March 2018. This role can be challenging at times, but I am fully prepared and I am confident that I have full support from everyone at Nintendo. This was not the only course that I have taken in the past and Nintendo has always supported me, not only covering the cost but also giving me the time to do it.


Bring Your Child to Work Day

Nintendo of Europe GmbH (Germany)


Nintendo of Europe strives to create a family friendly workplace by considering the needs of employees and their children. We have a broad range of policies and programs to support families, and as a part of these efforts, we invited all children of employees to the office on November 2017 for Kids Day, an event in which children could come to see where their parents work and enjoy activities together.

We set up a Kids Day committee to plan the event, and many other employee volunteers helped out on the day. A total of 96 children between the ages of 4 and 16 years joined their parents for a tour of the office and a range of family fun activities. One of the highlights of the day was the appearances of Mario & Luigi. Whenever the kids spotted them they quickly surrounded them for photos with some of their favorite Nintendo characters.

We received positive feedback from employees saying that it was a special day for their children, who were so happy to see their parent's workplace and spend time together, and will continue to consider various ways to put smiles on the faces of employees and their children.


Initiatives Focused on Maintaining Healthy Lifestyles

Nintendo Ibérica, S.A. (Spain)

At Nintendo Ibérica, the CSR Committee is focused on keeping employees healthy. An example of one of our initiatives is a Health & Safety intranet channel to share information to encourage employees to maintain healthy lifestyles. In addition to health insurance information, this channel includes helpful tips on ways to sit, for example, as well as guides to events that promote greater health. Eight employees took part in the last run that was promoted on this channel and they ran ten kilometers. Feedback from employees indicates that this channel provides a trigger for employees to lead healthier lives. Another initiative, which we began in October 2016, is to provide fruit for employees in an effort to promote healthy eating habits and reduce the consumption of snacks such as biscuits, and bread and butter.

On the first Friday of each month, 10kg of seasonal fruit is delivered to the office. Employees are enjoying having healthy snacks in the office, and the CSR Committee plans to continue activities that raise awareness for healthy eating habits.

Bringing Smiles to Future Generations


Reducing CO2 Emissions

Nintendo of Europe GmbH (Germany)

Nintendo of Europe has a strong focus on reducing its CO2 emissions, and converted the electricity supply contract for its headquarters to renewable energy in fiscal year 2012. In fiscal year 2013, Nintendo of Europe converted all of its remaining facilities to renewable energy and achieved zero CO2 emissions.

In other energy-saving efforts, lights were replaced with more energy efficient models and an auto adjustable lighting system was installed. Nintendo of Europe also focused on raising the energy awareness of employees by providing information via the intranet and monitoring each floor for unnecessary power consumption.

In addition, Nintendo of Europe continuously has been working on reducing CO2 emissions from its car fleet.

Bringing Smiles to the Community


Incorporating Games Into School Lessons

Nintendo Benelux B.V. (Belgium)


The Belgium branch office of Nintendo Benelux took up a suggestion from an elementary school teacher who wanted to find ways to incorporate games into lessons, and began collaborating on the Gaming in the Classroom project from fiscal year 2015. Games are used in lessons for approximately an hour each week so that students can have fun while learning. In addition, Nintendo Benelux employees attend parents meetings and spend time explaining features for safer gameplay at home, such as Parental Controls and how content ratings can be used to identify games for specific age groups.

Nintendo Benelux is also actively involved in additional ways to participate in many charitable activities as part of their efforts to give back to society.


Making Critically Ill Children's Dreams Come True

Nintendo Ibérica, S.A. (Spain)


Nintendo Ibérica worked with the Fundación Pequeño Deseo organization, which works to fulfill the dreams of critically ill children, to help make a 5-year old boy's dream and two 11-year old girls' dreams come true in June 2017. We invited the children, who love Nintendo characters, to the Nintendo Ibérica office, and along with Mario himself, we all greeted the children wearing Mario hats and had a great day of fun taking photos and playing video games with them. All employees said that the look of excitement on their faces increased their motivation.

Continous Support for the Starlight Children's Foundation

Nintendo of America Inc.   

Nintendo of Canada Ltd.

Nintendo of Europe GmbH, UK Branch

Nintendo Australia Pty Limited


Nintendo of America, Nintendo of Canada, Nintendo of Europe's UK branch and Nintendo Australia have long-standing partnerships with the Starlight Children's Foundation, a nonprofit organization that provides support to seriously ill children who require long-term care and to their families.

Nintendo of Europe's UK branch continues to work with Starlight to provide Fun Centers* to hospitals to entertain children undergoing treatment, and supports various other Starlight events and programs, such as Starlight's annual Summer Party and Starlight wishes. Nintendo volunteers that participated in the 2017 Summer Party said that they felt honored to be a part of such an important Starlight event, and that seeing all of the families come together to have fun is the reason why they support this event every year.

Nintendo Australia also supports Starlight through various events throughout the year and on "Starlight Day," which is an important charity event held annually in Australia. In addition, a Mario Kart event was held in fiscal year 2017 for children, which deepened the relationship between the children and Nintendo Australia. With Mario making an appearance, this event was fun for both the children and the Nintendo Australia employees.

* Fun Center

A mobile entertainment device combining a flat-screen TV, a video game system and DVD player that can be freely moved around a hospital. Fun Centers can roll right up to the side of a young patient's bed, or anywhere in the hospital, making them ideal for children in various situations by reducing the children's anxiety levels and providing them with a more normalized environment. Fun Centers are also a great way for patients to spend time with family members during an extended hospital stay.

Reliable and Trustworthy Business Practices

Promotion of Employee Understanding of Code of Conduct

Nintendo of America Inc.

Nintendo of Europe GmbH (Germany)

Nintendo Australia Pty Limited

Nintendo of America's Code of Conduct sets forth clear professional and ethical guidelines for the conduct expected from all employees. In an effort to ensure that employees remain familiar with the Code of Conduct, all employees are required annually to complete an online Code of Conduct Review.

In addition to Code of Conduct training for new recruits, Nintendo of Europe regularly provides training for all European subsidiaries. The training is mainly conducted through intranet e-learning; however, live training seminars are held in certain circumstances. Nintendo of Europe most recently carried out Code of Conduct training during fiscal years 2016 and 2017.

With each reissue of the Code of Conduct at Nintendo Australia, the human resources department sends each employee an email containing a Code of Conduct questionnaire and requires them to sign off to acknowledge their understanding and compliance with the new version. This process was undertaken in September 2017 and all employees consented to the new Code of Conduct.