Our Goal: Bringing Smiles to People's Faces

Nintendo was founded in 1889 in Kyoto, Japan. Back then, the company mainly produced "Hanafuda" – traditional Japanese playing cards. The 1970s marked the start of our video game development and manufacture, and thus the beginning of a new chapter of our company's history.


Nintendo has been producing video game systems and games for over 40 years, including the Nintendo Entertainment System, Game Boy, Wii and Nintendo 3DS family systems. In 2017, our decades of gaming experience came together in one console – Nintendo Switch: a system that can transform to suit your situation, allowing you to enjoy games anytime, anywhere, with anyone.

Over the years, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units. This is thanks to the iconic characters that Nintendo has created, among them Super Mario, Donkey Kong, Link and Princess Zelda, Pokémon, the Inklings and many more.

Our Core Values


Our goal is to constantly redefine entertainment – offering our customers the typical Nintendo experiences with unique and surprising products.


The entertainment market is ever-changing, and Nintendo aims to deliver innovative ways to create fun experiences for everyone.


We aim to be humble – while doing the best job we can. We aim to learn from our experiences in order to improve and evolve.

A wholly-owned subsidiary of Nintendo Co., Ltd., Nintendo of Europe, based in Frankfurt am Main, Germany, was established in 1990 and handles Nintendo's operations in Europe. We are a company operating on an international scale with locations in the UK, France, Italy, Germany, and Spain, among others.

Whether in Europe or globally, Nintendo's biggest goal is to bring smiles to people's faces.