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Nintendo Network Premium is a special reward programme available exclusively to Wii U Premium Pack owners with a registered Nintendo Network ID who have their country of residence set to a location where full Nintendo eShop is available.
With every purchase of software or add-on content, or download code redemption for downloadable software or add-on content in Nintendo eShop on your Wii U , you can earn points at a rate of 8 points for each pound or Euro of the Nintendo eShop price of the respective download.
A minimum of 500 points is required for redemption. Once you have collected 500 points, please sign in to the Nintendo Network Premium website with your Nintendo Network ID and password to retrieve your activation code.
An activation code can be used to add funds equivalent to £5.00/€5.00 to a Nintendo Network ID on a Wii U console or to a Nintendo eShop account on a Nintendo 3DS or Nintendo 3DS XL system.
(The period for earning points will end on 31st December 2014. The period for redeeming points will end on 31st March 2015. All activation codes not redeemed by 30th June 2015 will be void.)
For more information, please visit the Nintendo Network Premium website.