Nintendo President Satoru Iwata has conducted an extensive series of interviews in which he meets colleagues tasked with taking ideas and turning them into reality.
The Iwata Asks interviews take you deeper into Nintendo products by revealing more about the time, energy and creative thought that went into bringing them to life.
Mr Iwata chats with the team making the epic tactical RPG for Nintendo 3DS. Find out all about a new approach to story, and learn how the lines between good and evil are more blurred than ever... Read more
Mr Iwata talks to the team behind Splatoon about the game's original ideas for characters – including tofu and rabbits! – and how the team approached creating a new kind of experience. Read more
Mr Iwata and Monolith Soft's Tetsuya Takahashi discuss the origins of this epic RPG, available exclusively for New Nintendo 3DS. Read more
Mr Iwata speaks to the development staff of The Legend of Zelda: Majora's Mask 3D to learn more about the original Nintendo 64 game's development and how it was updated for the Nintendo 3DS remake. Read more
Mr Iwata speaks to Capcom's Shu Takumi and LEVEL-5's Akihiro Hino about Professor Layton vs. Phoenix Wright: Ace Attorney, how this unprecedented collaboration came together, and the trials and tribulations the companies faced during development. Read more
Mr Iwata speaks to developer Hiroyuki Sonobe about Nintendo Pocket Football Club and his passion for statistics in sports simulation games! Read more
Discover the behind-the-scenes story of how personal passion, innovative technology and plenty of sweat led to Nintendo and Panasonic creating a brand new kind of activity meter! Read more
Learn more about the Louvre Museum's official Nintendo 3DS audio guide, how the partnership between Nintendo and the Louvre was formed, and how you can visit the Louvre from the comfort of your own home! Read more
Learn how this Zelda game for Nintendo 3DS breaks classic Zelda conventions, directly from producer Eiji Aonuma and his team! Read more
Learn about Cat Mario and many other new-power ups, why the developers decided to bring multiplayer to a 3D Mario game, and hidden pixel Luigis! Read more
Watch Mr Iwata play online doubles with members of the Wii Sports Club development team, and learn more about this title's route to Wii U. Read more
Learn about the development of the first fully 3D Pokémon title, the challenges of a simultaneous worldwide release and the benefits of bonding with your Pokémon in the Kalos Region. Read more
25/09/2013 | Wii U
Read all about the birth of Toon Link, reality over realism, and what the developers discovered when revisiting the Nintendo GameCube original. Read more
16/09/2013 | Nintendo 3DS
In this interview, Mr Iwata sat down with the Nintendo staff who took StreetPass relay points for Nintendo 3DS from dream to reality. Read more
27/08/2013 | Wii U
Staff from PlatinumGames and Nintendo talk freely about the constantly evolving development process of The Wonderful 101. Read more
20/08/2013 | Wii U
Learn all about The Wonderful 101 director Hideki Kamiya's formative years, his passion for arcade games, and how his mistakes proved valuable. Read more
25/07/2013 | Wii U
Find out how shorter courses, longer ticks, and hidden Luigis all came together during the creation of this unique platformer for Wii U. Read more
19/07/2013 | Nintendo 3DS
Mr Iwata is joined by the developers from AlphaDream to discuss this dreamy action RPG for Nintendo 3DS. Read more
04/06/2013 | Nintendo 3DS
Mr Iwata talks to some of the team behind this new Pokémon adventure and discovers why Pokémon Mystery Dungeon: Gates to Infinity is the ultimate Mystery Dungeon game! Read more
21/05/2013
Mr Iwata sits down with the co-founders of the company formerly known as Mobiclip to discuss starting out in the industry, innovative technologies, and forging new partnerships. Read more
22/05/2013 | Wii U
What happens when you let Wario and his Diamond City friends create games for Wii U? Game & Wario of course! Learn all about the game from Mr Iwata, Yoshio Sakamoto, Goro Abe and INTELLIGENT SYSTEMS' Naoko Mori! Read more
12/04/2013 | Nintendo 3DS
Mr Iwata sits down with some of the developers behind this highly-anticipated Nintendo 3DS game to get some insight into what it takes to be a mayor... Read more
11/04/2013 | Nintendo 3DS
On a dark and stormy night (maybe), Mr Iwata got together with Mr Miyamoto and Next Level Games to discuss the green scaredy-cat's long-awaited return in Luigi's Mansion 2 on Nintendo 3DS! Read more
15/03/2013 | Nintendo 3DS
Mr Iwata gathers a veritable army of developers from Intelligent Systems and Nintendo to discuss the strategy and development challenges behind the latest Fire Emblem game for Nintendo 3DS. Read more
22/02/2013 | Nintendo 3DS
Tap along to the beat with Mr Iwata as he sits down with some of the developers from GAME FREAK inc. to talk about this new downloadable rhythm action adventure! Read more
15/02/2013 | Wii U
Learn how Wii U and Google Street View combined to give players a fascinating new perspective on the world. Read more
12/02/2013 | Wii U
Mr Iwata sits down with the top brass at famed studio PlatinumGames, currently developing Bayonetta 2 and The Wonderful 101 for Wii U. Read more
04/02/2013 | Nintendo 3DS
Mr Iwata conducts two interviews to discover more about how this new Brain Training title came into being: one with the development team and one with Dr Kawashima himself! Read more
15/01/2013 | Wii U
In the latest interview, learn about Nintendo Land, a virtual theme park filled with exciting attractions. This series of interviews looks at how Wii U and its unique controller evolved, creating new ways to play. Read more
18/12/2012 | Nintendo 3DS
Mr Iwata talks to key members of the Paper Mario: Sticker Star development team and discovers how a combination of Shigeru Miyamoto and Nintendo 3DS led to the most significant gameplay change since the series began: stickers! Read more
05/12/2012 | Nintendo 3DS
Mr Iwata meets with key members of the New Style Boutique team to discover how the game made them into fashionistas, how much time went into creating new items, and how working with fashion specialists helped create the most realistic outfits possible. Read more
30/07/2012 | Wii U
In the latest interview, New Super Mario Bros. U development staff discuss Mario's first Wii U adventure. Read more
11/12/2012 | Wii U
Mr Iwata met with key members of Ubisoft's ZombiU team to find out how the Wii U GamePad transformed a standard first-person shooter into a terrifying survival horror experience... Read more
29/06/2012 | Wii U
In the latest interview, Mr Iwata discusses Wii U Chat, software that connects living rooms around the world. This series of interviews looks at how Wii U and its unique controller evolved, creating new ways to play. Read more
06/11/2012 | Nintendo 3DS
Mr Iwata meets with key members of the New Art Academy team to discover how the title came into being, the inspiration behind its design, the freedom it offers users and why art really is for everybody. Read more
29/08/2012 | Nintendo 3DS
Discover why this new title is so gold-oriented, how the 'one million coins' concept came to light, and what makes New Super Mario Bros. 2 so different from previous titles, in Iwata-san's interview with key members of the project team. Read more
16/10/2012 | Nintendo DS
Read about why GAME FREAK returned to the Unova region, the new ideas that await you and how Pokémon Dream Radar, Pokédex 3D Pro and the latest Pokémon games form a sacred trinity in Mr Iwata's interview with key members of the project team. Read more
31/07/2012 | Nintendo 3DS XL
Read all about the trials, tribulations, and technological leaps involved in developing Nintendo 3DS XL, in Iwata-san's interview with key members of the project team. Read more
07/05/2012 | Wii
Discover the philosophy of fear and the exacting vision behind the development of this eerie horror title for Wii. Read more
04/04/2012 | Wii
Find out how Ganbarion and Nintendo shaped the world of Pandora's Tower for Wii and solved the challenge of making players connect emotionally to one of its lead characters. Read more
27/03/2012 | Nintendo 3DS
The chills of the Project Zero series come to Nintendo 3DS in Spirit Camera: The Cursed Memoir! President Iwata's Q&A with the developers uncovers much about their idea of what's scary, and the development of this novel take on horror... Read more
29/05/2012 | Nintendo 3DS
Third party software companies are bringing incredible games to the Nintendo 3DS system. Check out this series of interviews with key creators behind some of these titles for a rare look at the game development process outside of Nintendo. Read more
17/04/2013 | Nintendo 3DS
Masahiro Sakurai, creator of the Smash Bros. series, discusses his approach of disassembling and reassembling in game design. Read more
06/07/2012 | Wii
In this interview, the team including famed Japanese producer Tsunku♂, discuss their continued efforts to improve the sense of rhythm for Japan's populace. Read more
02/12/2011 | Nintendo 3DS
Find out more about the brand new features of Mario Kart 7 in an interview with EAD and Retro Studios staff. Read more
22/12/2011 | Nintendo 3DS
Find out more about Nintendo Letter Box in an interview with the game's creators. Read more
18/11/2011 | Wii
Read all about the challenges involved in bringing two of gaming's most iconic characters together for the biggest sporting event in the world! Read more
06/03/2012 | Wii
Veteran games creator Hironobu Sakaguchi is back with a JRPG exclusive to Wii. Get the inside scoop on The Last Story right here. Read more
18/11/2011 | Wii
Go behind the scenes of the gaming event of the year on Wii and discover how a new form of play control and a different approach in gameworld design make this an unprecedented entry in the legendary series. Read more
03/06/2011 | Nintendo 3DS
Get the facts on your very own 3D interactive Pokédex as Satoru Iwata delves deep into the development process! Read more
28/11/2011 | Nintendo DSiWare (Nintendo DSi)
Delve into the development of the classic electronic handheld series. Read more
25/11/2011 | Wii
Kirby's back with a brand new adventure - and this time you can bring your friends along for the ride! Find out all about the long road to Kirby's Adventure Wii. Read more
18/11/2011 | Nintendo 3DS
Dive into an extensive interview with the developers of SUPER MARIO 3D LAND as Mario makes his splash on the Nintendo 3DS in a brand new 3D adventure! Read more
25/10/2011 | Wii
A discussion on game development with the creators of Xenoblade Chronicles and The Last Story. Read more
02/12/2011 | Nintendo 3DS
Are you ready to rumble? Get the inside scoop on battling Pokémon in 3D in this Iwata Asks interview. Read more
30/08/2011 | Wii U
Take a look at the Wii U Concept Video for a glimpse at the possibilities offered by the system. Read more
19/08/2011 | Nintendo 3DS
Delve into the history of this fast-action, sharp-shooting game series where you take to the skies to save the galaxy! Read more
22/08/2011 | Wii
Find out how different developers competed to create minigames for Wii Play: Motion - and discover two secret minigames! Read more
12/07/2011 | Nintendo 3DS
Read about the development of Nintendo eShop, 3D Classics, Virtual Console and more! Read more
06/07/2011 | Wii
Join Satoru Iwata as he meets with the people behind Monolith Soft, creators of the epic Wii RPG Xenoblade Chronicles, discussing the soundtrack, the story and much more! Read more
29/07/2011 | Nintendo 3DS
Discover the process behind recreating a legendary game for a new generation. Read more
19/05/2011 | Nintendo 3DS
Dive deeper into the development process of Steel Diver for Nintendo 3DS with the latest Iwata Asks Read more
01/03/2011 | Nintendo DS
The highly-anticipated new Pokémon games introduce a slew of new features and Satoru Iwata discusses how they came about and much more with key members of The Pokémon Company and GAME FREAK, Inc. Read more
22/03/2011 | Nintendo 3DS
Go behind the scenes of the development of the Nintendo 3DS. Read more
05/01/2011 | Wii
Look behind the curtain of Kirby's Epic Yarn for Wii as Nintendo President Satoru Iwata unravels all the details on the game's development. Read more
16/12/2010 | Wii
From Kyoto to Texas, Nintendo President Satoru Iwata and Nintendo Producers Kensuke Tanabe and Risa Tabata recently held a video conference with Retro Studios, developers of Donkey Kong Country Returns for Wii. Read more
10/12/2010 | Wii
For the release of Super Mario All-Stars - 25th Anniversary Edition, Satoru Iwata looks back on the music and development of a classic games collection. Read more
11/10/2010 | NES
Join the celebration to commemorate the 25th anniversary of Super Mario Bros., as we reveal several Iwata Asks interviews that will reflect on the history of Mario. Read more
15/09/2010 | Wii
Read the interview with developers Nd Cube and Nintendo's staff in charge of producing the party game your Mii was made for! Read more
25/08/2010 | Wii
Go behind the scenes of the collaboration between Metroid producer Yoshio Sakamoto, Team Ninja's Yosuke Hayashi and D-Rockets' Ryuzi Kitaura. Read more
16/07/2010 | Nintendo DS
See the in-depth video interview with Square Enix producer Ryutaro Ichimura and game designer Yuji Horii. Read more
21/05/2010 | Nintendo DS
Go backstage and meet the team behind Jam with the Band in this Iwata Asks interview Read more
21/05/2010 | Wii
Satoru Iwata invites Shigeru Miyamoto and other staff for a look behind the curtain of Super Mario Galaxy 2. Read more
27/04/2010 | Wii
Satoru Iwata discusses the birth of the original game as well as its sequel with developer Treasure and internal staff. Read more
23/04/2010 | Wii
Satoru Iwata delves into the world of Monster Hunter Tri with two of the men behind the epic Wii adventure Read more
26/02/2010 | Nintendo DS
An interview with Tsunekazu Ishihara, President and CEO of The Pokémon Company, and Shigeki Morimoto from Game Freak. Read more
26/02/2010 | Nintendo DS
Find out why the developers of the latest crazy Wario microgame collection decided to allow players to create their own original microgames this time round. Read more
18/01/2010 | Nintendo DSi XL
Satoru Iwata digs deep into the creation process of the Nintendo DSi XL with the system's development team. Read more
25/11/2009 | Wii
Shigeru Miyamoto and Satoru Iwata take an in-depth look at Mario past and present. Read more
04/12/2009 | Nintendo DS
Eiji Aonuma and Daiki Iwamoto share their experiences of bringing Link's second adventure on the Nintendo DS to life. Read more
23/10/2009 | Nintendo DS
Nintendo President Satoru Iwata sat down with the Style Boutique developers to discover a little more about how the title came about. Read more
14/10/2009 | Wii
Shigeru Miyamoto elaborates on the new features of Wii Fit Plus. Read more
18/08/2009 | Wii
The Nintendo President learns about the development of the hit series through the years. Read more
16/07/2009 | Wii
Read all about the development of the 12 sports and activities on offer in Wii Sports Resort that are brought to life with Wii MotionPlus. Read more
10/06/2009 | Wii
Nintendo President Satoru Iwata sat down with the developers of the Wii MotionPlus accessory to discuss the challenges behind the development of the technology that is set to enhance the Wii experience of millions of players the world over. Read more
20/05/2009 | Nintendo DS
Satoru Iwata talks to the developers of Walk with me! about the first steps involved in developing the game and Activity Meter. Read more
07/04/2009 | Nintendo DS
Satoru Iwata sits down for a chat with the developers of Rhythm Paradise for Nintendo DS. Read more
03/04/2009 | Nintendo DSi
Read Satoru Iwata's interviews about the many new features of Nintendo DSi. Read more
18/11/2008 | Wii
Satoru Iwata chats shopping, moon-viewing and dumplings with the human developers behind Animal Crossing on Wii. Read more
16/12/2008 | Wii
Satoru Iwata lends an ear to the developers behind Wii Music and finds out what made Miyamoto march! Read more
11/04/2008 | Wii
Check out Satoru Iwata's pitstop with the Mario Kart Wii creators for an off-track exclusive! Read more
12/02/2008 | Wii
Satoru Iwata exercises his interviewing skills with the developers behind Wii Fit. Read more
22/01/2008 | Wii
Satoru Iwata talks action, adventure and ingenuity in this extensive interview with Super Smash Bros. Brawl creator, Masahiro Sakurai. Read more
16/11/2007 | Wii
Satoru Iwata meets the people responsible for taking Mario to another dimension in Super Mario Galaxy for Wii. Read more
07/12/2007 | Wii
Satoru Iwata talks to Shigeru Miyamoto about reaching his targets in the development of Link’s Crossbow Training and the Wii Zapper. Read more
08/12/2006 | Wii
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