I have had the privilege of leading the Nintendo of Europe family for many years.
As part of the wider Nintendo family, we recognise our responsibility to society when conducting our business. Whether at the global or European level, our objective remains the same: to put smiles on the faces of everyone Nintendo touches. We strive to embody this definition in our business activities and, as such, we always consider how our actions impact our European stakeholders.
As a games and entertainment company, many of our most valued consumers are children. Therefore, a key focus for us is to ensure that we cater to their wellbeing by fostering a safe environment for them. We also place particular emphasis on promoting environmental conservation, including complying with the strict environmental laws and regulations.
We are proud that Nintendo of Europe voluntarily allows the Unterhaltungssoftware Selbstkontrolle (USK), a self-regulatory body responsible for video game classification in Germany, to examine all of its online services for legal compliance with the German regulations for the protection of young people. Further, we have worked to make information on our products more easily accessible for parents to increase awareness of parental control features and to ensure that children can play safely.
We have worked in sync with the Nintendo Group’s global efforts to reduce harmful chemicals, use recycled materials more and reduce CO2 emissions in our production. Furthermore, we have gained expertise in chemical substance management of our entire supply chain, including upstream part and component manufacturers, in accordance with the RoHS Directive and the REACH Regulation in Europe.
We continue operating responsibly in everything we do so we can continue to put smiles on the faces of everyone we touch.
Other European offices are also conducting various CSR initiatives. For more information, please refer to the 2016 CSR Report (full version).