Nintendo has been delivering smiles to consumers through entertainment since its establishment. The existence or nonexistence of hit products causes inevitable fluctuations in the entertainment industry because entertainment is not a daily necessity. Consumers always are seeking new surprises, and they eventually will become tired of even a highly rated product. Precisely for this reason, we must avoid a short-term outlook and always think about how we can make not only consumers, but also everyone involved with Nintendo, smile over the mid-to-long term.
The key to achieving this goal is found in our three core values – originality, flexibility and sincerity – which we define as Nintendo DNA. Since all Nintendo employees fully share the Nintendo DNA and act based on these unwavering values, we have been able to continue taking on new challenges and providing value to society.
As a global corporate citizen, the Nintendo Group recognises that it is our responsibility to consider the interests of society when conducting our business activities, and to be cognisant of how our actions impact consumers, business partners, employees, shareholders, communities, and the environment. For Nintendo, where our business is games and entertainment, we believe our ultimate responsibility is to "put smiles on the faces of everyone we touch."
The Nintendo Corporate Social Responsibility Report details how we are working to achieve this goal.
Please click here to read the CSR Report (available in English and Japanese).
*President Satoru Iwata passed away on July 11, 2015. This President's Message outlines Nintendo's philosophy regarding CSR that was covered in an interview conducted in February 2015.
© 2016 Nintendo.